Haley Bieber’s Glazed Donut Glow
Skin Like Rhode: Hailey Bieber’s Signature Glow
Discover how Hailey Bieber’s Rhode Skin brand redefined beauty with the viral “glazed donut” glow.
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✨ The Glow That Started It All
Hailey Bieber’s skin has become a cultural phenomenon. Her radiant, “glazed donut” look sparked a viral trend that inspired millions to chase luminous, healthy skin. In 2022, she launched Rhode Skin, a brand built on her personal philosophy: simple, effective, and barrier-first skincare.
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The Rhode Philosophy
• Minimalist approach: Rhode offers a curated lineup of essentials rather than overwhelming consumers with dozens of products.
• Barrier care: Each formula focuses on hydration, repair, and strengthening the skin barrier.
• Accessible luxury: With prices lower than many celebrity brands, Rhode balances prestige with affordability.
Hero Products:
Glazing Milk Hydrating prep step
Creates the luminous “glazed” base
Peptide Glazing Fluid Lightweight serum Hailey’s go-to for instant glow
Restore Cream Rich moisturizer Locks in
Peptide Lip Treatment Nourishing balm Viral flavors like Salted Caramel
While the Peptide Lip Treatments are good, these tinted versions are even better. They have a sheeny, silky finish, just like that of the treatments, but deliver a beautiful wash of pigmented color, too.
Rhode pocket blush cream formula packaged in stick form. There are six color options (piggy, juice box, spicy marg, freckle, sleep girl, and toasted teddy). They have a buildable formula packed with tamanu oil and peptides that offer skin benefits alongside a gorgeous swath of
Skin-first beauty: Rhode shifted the focus from heavy makeup to radiant, healthy skin.
In 2025, Rhode was acquired by E.L.F. Beauty and launched in Sephora, solidifying its global reach.
How to Get “Skin Like Rhode”
• Layer smartly: Start with Glazing Milk, follow with Peptide Glazing Fluid, seal with Barrier Restore Cream.
• Keep it simple: Rhode’s philosophy is less-is-more—focus on hydration and barrier health.
• Consistency matters: Hailey’s glow isn’t about overnight miracles; it’s about daily care.
Hailey Bieber’s Rhode Skin isn’t just a brand—it’s a movement. By championing barrier-focused care and minimalist routines, Rhode redefined beauty standards and made the “glazed donut” glow accessible to everyone. Whether you’re a skincare enthusiast or a casual beauty lover, Rhode offers a streamlined path to radiant, healthy skin.